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About Our T Shirts


The images of the t-shirts on this site are simulations of the designs as they look on our t-shirts. We simulate by laying our designs over a digital photograph of the t-shirts. These simulations for the website enable us to represent all our designs as accurately as possible for the customer without photographing every design on every colour t-shirt - with over 1000 designs (and growing!) and 8 colour choices the task would be overwhelming! This also allows us to take more risks with the designs we publish which is no bad thing.


The basic colours of the t-shirts are pale because our dyes are embedded in the molecular structure of the polyester fibre with heat and pressure. This is in contrast to a surface treatment, and will not fade or crack/peel. If the base colour of the t-shirts were dark it would overwhelm the dyes. The designs are produced at resolutions between 300 and 800 dpi.


The Phenom t-shirts are predominantly white and are constructed in a highly technical polyester fine micro fibre. They are very soft to the touch, transport moisture very quickly and they are ideal as a sports t-shirt or base layer.


how the wicking works
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