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"Hey Hey, My My (Into the Black)" is a rock song by Neil Young. Combined with its acoustic alter-ego entitled "My My, Hey Hey (Out of the Blue)", it bookends Young`s successful 1979 album Rust Never Sleeps. Inspired by proto-new wave group Devo, the rise of punk and what Young viewed as his own growing irrelevance, the song inspires admirers from punk to grunge. The song is about the alternatives of continuing to produce similar music ("to rust" or in "My My, Hey Hey (Out of the Blue)", "to fade away") or to burn out, as John Lydon of the Sex Pistols did by abandoning his Johnny Rotten persona








