Abu Garcia (Cardinal 4) T shirt by Lawrence Keogh



In the early 90’s my wife bought my eldest daughter a cheap rod and reel from the tackle shop in our local village. My daughter, otherwise scorned as clearly a newbie by the boys round Stonegate pond in East Sussex promptly pulled a large Bream, the biggest any of the said boys had seen out of said pond at her first attempt. Four children meant four of everything and I was to pick up the bill. That week a liquidation auction for a tackle shop in Hastings was announced in the small print of the local press. My wife obtained the auction catalogue. The details were Greek to me and we turned to an accomplished angler for advice. Off my wife went to Hastings, I did not join her, it would have meant a day off. The advice was Abu Garcia are best. What to pay? I said if it is described as being in good condition just put your hand up till you own it. The scene that was described had the room packed with gruff anglers looking askance at a petite woman dressed for the occasion, that is to say tailored and tasteful. As my wife set about overfilling her boots, about ten reels and rods and quite a lot else besides, several of them started to discretely ask her for advice, along the lines of what do you make of this pointing to some catalogue description and one or two grudgingly offered their congratulations as she won yet another bidding set to. My family’s affection for things Abu Garcia and fishing was established.

The shirts:

These t shirts are unique for being made exclusively for us wholly with cool-max-image-e1485361440757.png fibres ring spun into yarns manufactured exclusively for WeAdmire. These yarns are then knitted into a single jersey fabric suitable for t shirts.

The CoolMax bit exploits the surface tension of water to wick moisture from your skin. It works through micro channels engineered into the profile of the fibre. These channels are physical attributes, they are there for the life of the fibre.

The Fresh FX bit embeds a silver salt in the molecular structure of the fibre that stops the propagation of bacteria which, left unchecked, ultimately cause a sour odour. Because the silver salt is embedded within the fibre it, like the wicking, is similarly permanent; it will not leech out with wear and washing.

These attributes deliver shirts that remain cool and dry almost regardless of what you might do in them and similarly they remain fresh. And the ongoing performance of the fabric is guaranteed. This is important, these shirts will become your favourite items of apparel, you will want to wear your shirts again and again.

These shirts are marvellous to travel with, they stay fresh if you don’t have the chance to wash them, they wash easily when you do have the chance, and they dry super quickly. There is also a very useful side effect to all this: our shirts keep anything you wear on top of them and what you might wear after wearing them fresher too.

The cut and fit and sizing of these shirts is exclusive to us and was specified by Anastasia Vouyouka, a published guru of fit in the fashion industry.

The feel of the very best natural fibre shirts you have experienced with the performance of the fibres that set the benchmarks for wicking and freshness. It is very unlikely you will have experienced this level of technical performance in a decorated t shirt before.

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