AC Cobra (orange) t shirt by Lawrence Keogh



Here my appreciation of this model, is one of aesthetics. This is also the reason for the quote being an expression of shape, as opposed to mechanics or driving.
For those who do not know, the car is an AC Cobra , assembled by AC Cars in a plant on Thames Ditton High Street during the 60’s. You might say AC cars was polarised, they made most of their money from dreadful three wheelers designed, well perhaps designed is the wrong word, for the disabled. At the other extreme were AC Cobras and the AC Frua. The Cobra is their most enduring model. It is a classic V8 muscle car. One, owned by the millionaire racing driver John Wolfe, was the first road car to break 10 seconds for the dash from 0-100 mph in the 1960’s. Fitted with a 427 cubic inch V8 I recall it did it in 9.8 seconds.

The shirts:

These t shirts are unique for being made exclusively for us wholly with cool-max-image-e1485361440757.png fibres ring spun into yarns manufactured exclusively for WeAdmire. These yarns are then knitted into a single jersey fabric suitable for t shirts.

The CoolMax bit exploits the surface tension of water to wick moisture from your skin. It works through micro channels engineered into the profile of the fibre. These channels are physical attributes, they are there for the life of the fibre.

The Fresh FX bit embeds a silver salt in the molecular structure of the fibre that stops the propagation of bacteria which, left unchecked, ultimately cause a sour odour. Because the silver salt is embedded within the fibre it, like the wicking, is similarly permanent; it will not leech out with wear and washing.

These attributes deliver shirts that remain cool and dry almost regardless of what you might do in them and similarly they remain fresh. And the ongoing performance of the fabric is guaranteed. This is important, these shirts will become your favourite items of apparel, you will want to wear your shirts again and again.

These shirts are marvellous to travel with, they stay fresh if you don’t have the chance to wash them, they wash easily when you do have the chance, and they dry super quickly. There is also a very useful side effect to all this: our shirts keep anything you wear on top of them and what you might wear after wearing them fresher too.

The cut and fit and sizing of these shirts is exclusive to us and was specified by Anastasia Vouyouka, a published guru of fit in the fashion industry.

The feel of the very best natural fibre shirts you have experienced with the performance of the fibres that set the benchmarks for wicking and freshness. It is very unlikely you will have experienced this level of technical performance in a decorated t shirt before.

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