The shirts:

These t shirts are unique for being made exclusively for us wholly with cool-max-image-e1485361440757.png fibres ring spun into yarns manufactured exclusively for WeAdmire. These yarns are then knitted into a single jersey fabric suitable for t shirts.

The CoolMax bit exploits the surface tension of water to wick moisture from your skin. It works through micro channels engineered into the profile of the fibre. These channels are physical attributes, they are there for the life of the fibre.

The Fresh FX bit embeds a silver salt in the molecular structure of the fibre that stops the propagation of bacteria which, left unchecked, ultimately cause a sour odour. Because the silver salt is embedded within the fibre it, like the wicking, is similarly permanent; it will not leech out with wear and washing.

These attributes deliver shirts that remain cool and dry almost regardless of what you might do in them and similarly they remain fresh. And the ongoing performance of the fabric is guaranteed. This is important, these shirts will become your favourite items of apparel, you will want to wear your shirts again and again.

These shirts are marvellous to travel with, they stay fresh if you don’t have the chance to wash them, they wash easily when you do have the chance, and they dry super quickly. There is also a very useful side effect to all this: our shirts keep anything you wear on top of them and what you might wear after wearing them fresher too.

The cut and fit and sizing of these shirts is exclusive to us and was specified by Anastasia Vouyouka, a published guru of fit in the fashion industry.

The feel of the very best natural fibre shirts you have experienced with the performance of the fibres that set the benchmarks for wicking and freshness. It is very unlikely you will have experienced this level of technical performance in a decorated t shirt before.

I became aware of the unique Pharoah Akhenaton from a documentary some ten years ago and was fascinated at his abandoning traditional Egyptian polytheism.
Akhenaton tried to bring about a departure from traditional religion that in the end would not be accepted. Years later rulers discredited Akhenaton and his immediate successors, referring to Akhenaton himself as ‘the enemy’
He further departed from tradition in the pictorial art he chose to represent himself and his family, with a more naturalistic aesthetic, less rigid than before or subsequently. The unique physical representation of Akhenaton, with long limbs, large cranium and curved posture have led to speculation that he and possibly his family members may have suffered from the genetic condition Marfan’s Syndrome.
Further speculation cites Akhenaton and his pioneering of monotheism as the inspiration to the biblical figure of Moses and the founding of Judaism

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