Alan Turing t shirt by Guy Pendlebury

£29

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Not many people have heard of the British mathematician Alan Turing which is incredible, since Turing is one of the most intriguing and influential figures in human history. A big statement, yes, but it was Turing who defined the concept of the universal machine, which underpins the computer revolution… the world relies so much now on computers, they are in everything we use and every one of them still operate on the very same principle Turing devised.
If that isn’t enough to make him a genius, he was one of the leading brains behind the cracking of the German Naval Enigma machines used during WW2. If Turing didn’t break that code, D-Day couldn’t have gone ahead as it did, imagine how different things would be now if it was never cracked?
Turing was such a brilliant mathematician and gave the world so much, it is appalling and embarrassing (and hard for me to write) that he was “chemically castrated”, (forced to take female hormones) and ostracised by the British Government after the war had ended, all because he admitted he was gay.
Turing did not want to live his life as a lie and did not hide his sexuality. He spent his life defending Britain during war and devising a machine that has transformed human history in so many ways.
Alan was given an official apology from the British Government 55 years after his death. It read in part: we’re sorry, you deserved so much better. He certainly did.

Our t Shirts 

The shirts themselves are unique for being made exclusively for us wholly out of a proprietary fibre called CoolMax fresh FX. The fibres are ring spun into yarns to our specifications suitable to be knitted into a single jersey fabric.  Excellent feel and drape and enduringly comfortable performance is the result.

The CoolMax bit exploits the surface tension of water to wick moisture from your skin. It works through micro channels engineered into the profile of the fibre. These channels are physical attributes, they are there for the life of the fibre, aiding washing but unaffected by it.  The Fresh FX bit embeds a silver salt in the molecular structure of the fibre that stops the propagation of bacteria which left unchecked ultimately cause a sour odour.

Because the silver salt is embedded within the fibre it, like the wicking, is similarly permanent; it will not leech out with wear and washing. These attributes deliver shirts that remain cool and dry almost regardless of what you might do in them and similarly they remain fresh. And the ongoing performance of the fabric is guaranteed. This is important, these shirts will become your favourite items of apparel, you will want to wear your shirts again and again.

The cut and fit and sizing of these shirts is exclusive to us and was specified by Anastasia Vouyouka a published guru of fit in the fashion industry.

These shirts are marvellous to travel with, they stay fresh if you don’t have the chance to wash them, they wash easily when you do have the chance, and they dry super quickly. There is also a very useful side effect to all this: our shirts keep anything you wear on top of them, and what you might wear after wearing them, fresher too.

The feel of the very best natural fibre shirts you have experienced with the performance of the fibres that set the benchmarks for wicking and freshness. It is very unlikely you will have experienced this level of technical performance in a decorated t shirt before.

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The shirts:

These t shirts are unique for being made exclusively for us wholly with cool-max-image-e1485361440757.png fibres ring spun into yarns manufactured exclusively for WeAdmire. These yarns are then knitted into a single jersey fabric suitable for t shirts.

The CoolMax bit exploits the surface tension of water to wick moisture from your skin. It works through micro channels engineered into the profile of the fibre. These channels are physical attributes, they are there for the life of the fibre.

The Fresh FX bit embeds a silver salt in the molecular structure of the fibre that stops the propagation of bacteria which, left unchecked, ultimately cause a sour odour. Because the silver salt is embedded within the fibre it, like the wicking, is similarly permanent; it will not leech out with wear and washing.

These attributes deliver shirts that remain cool and dry almost regardless of what you might do in them and similarly they remain fresh. And the ongoing performance of the fabric is guaranteed. This is important, these shirts will become your favourite items of apparel, you will want to wear your shirts again and again.

These shirts are marvellous to travel with, they stay fresh if you don’t have the chance to wash them, they wash easily when you do have the chance, and they dry super quickly. There is also a very useful side effect to all this: our shirts keep anything you wear on top of them and what you might wear after wearing them fresher too.

The cut and fit and sizing of these shirts is exclusive to us and was specified by Anastasia Vouyouka, a published guru of fit in the fashion industry.

The feel of the very best natural fibre shirts you have experienced with the performance of the fibres that set the benchmarks for wicking and freshness. It is very unlikely you will have experienced this level of technical performance in a decorated t shirt before.

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