Alfred Hitchcock (Shhh) T shirt

£29

hitchcock-shhh-men-white

The shirts:

These t shirts are unique for being made exclusively for us wholly with cool-max-image-e1485361440757.png fibres ring spun into yarns manufactured exclusively for WeAdmire. These yarns are then knitted into a single jersey fabric suitable for t shirts.

The CoolMax bit exploits the surface tension of water to wick moisture from your skin. It works through micro channels engineered into the profile of the fibre. These channels are physical attributes, they are there for the life of the fibre.

The Fresh FX bit embeds a silver salt in the molecular structure of the fibre that stops the propagation of bacteria which, left unchecked, ultimately cause a sour odour. Because the silver salt is embedded within the fibre it, like the wicking, is similarly permanent; it will not leech out with wear and washing.

These attributes deliver shirts that remain cool and dry almost regardless of what you might do in them and similarly they remain fresh. And the ongoing performance of the fabric is guaranteed. This is important, these shirts will become your favourite items of apparel, you will want to wear your shirts again and again.

These shirts are marvellous to travel with, they stay fresh if you don’t have the chance to wash them, they wash easily when you do have the chance, and they dry super quickly. There is also a very useful side effect to all this: our shirts keep anything you wear on top of them and what you might wear after wearing them fresher too.

The cut and fit and sizing of these shirts is exclusive to us and was specified by Anastasia Vouyouka, a published guru of fit in the fashion industry.

The feel of the very best natural fibre shirts you have experienced with the performance of the fibres that set the benchmarks for wicking and freshness. It is very unlikely you will have experienced this level of technical performance in a decorated t shirt before.

Sssh…Hitchcock’ – manipulation by stealth. Consider what happens after the famous shower scene in Psycho. Norman, poor Norman, poor damaged voyeur Norman, is trying to cover-up the murder of our heroine Marion, played with superb terror by Janet Leigh. He cleans up the bathroom and puts her body into the boot of a car. He takes that car, drives it to a swamp and pushes it in. The car slowly sinks beneath the muddy water. With a few bubbles and gurgles the car starts to disappear from view, the anxious Norman looking on, biting his nails. We start to feel his anxiety, the evidence must disappear, we don’t want poor Norman to be in trouble… then the car stops sinking, it’s still clearly visible above the water. We catch our breath. Norman looks around, panic begins to rise in his throat. After a breathless moment the car begins to sink again, finally disappearing. We breathe easier. We are happy that a murder has been covered up successfully. At what point did we switch our allegiance from Marion to Norman? Beautiful.

Psycho is one of many highlights in Afred Hitchcock’s extensive filmography. He is a true inspiration. People see the superficial; a chubby cockney grocer’s son that went on to lust after Hollywood blondes, and give him titles like ‘master of suspense’, but a truer title would be ‘master of his craft’ – something to which all artists, regardless of their chosen art, should aspire. I think he hid his fierce intelligence very well, but it can be seen in the fact that he is probably one of the two or three most influential film directors ever.

A little bit about the designer: Antony Buonomo has a long and varied career. After working as a producer/director for the BBC, Antony invested in his frst Mac and copy of Photoshop. Fast forward a little and he has won an Emmy for his VFX work, and continues doing motion graphics for TV and feature films. In his spare time he turns his talented hand to creating t-shirt designs in admiration of his celluloid heroes. This Alfred Hitchcock tshirt design is one of the first two to be published by WeAdmire.net. The other T-shirt design by Antony is of one of his favourite acotrs: Tony Hancock.

Our t Shirts 

The shirts themselves are unique for being made exclusively for us wholly out of a proprietary fibre called CoolMax fresh FX. The fibres are ring spun into yarns to our specifications suitable to be knitted into a single jersey fabric.  Excellent feel and drape and enduringly comfortable performance is the result.

The CoolMax bit exploits the surface tension of water to wick moisture from your skin. It works through micro channels engineered into the profile of the fibre. These channels are physical attributes, they are there for the life of the fibre, aiding washing but unaffected by it.  The Fresh FX bit embeds a silver salt in the molecular structure of the fibre that stops the propagation of bacteria which left unchecked ultimately cause a sour odour.

Because the silver salt is embedded within the fibre it, like the wicking, is similarly permanent; it will not leech out with wear and washing. These attributes deliver shirts that remain cool and dry almost regardless of what you might do in them and similarly they remain fresh. And the ongoing performance of the fabric is guaranteed. This is important, these shirts will become your favourite items of apparel, you will want to wear your shirts again and again.

The cut and fit and sizing of these shirts is exclusive to us and was specified by Anastasia Vouyouka a published guru of fit in the fashion industry.

These shirts are marvellous to travel with, they stay fresh if you don’t have the chance to wash them, they wash easily when you do have the chance, and they dry super quickly. There is also a very useful side effect to all this: our shirts keep anything you wear on top of them, and what you might wear after wearing them, fresher too.

The feel of the very best natural fibre shirts you have experienced with the performance of the fibres that set the benchmarks for wicking and freshness. It is very unlikely you will have experienced this level of technical performance in a decorated t shirt before.

cool-max-image.png

 

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