America’s Cup tee shirt by Guy Pendlebury



This t-shirt admires the oldest active trophy in international sport, the legendary “America’s Cup”.
Since 1851, the America’s Cup has attracted top sailors and yacht designers from all over the globe.
It is not only a test of sailing skill, boat and sail design, but also of fund-raising and management skills. From the first defense in 1870 the matches were between very large (65 ft (20 m) or greater on the waterline) racing yachts owned by wealthy sportsmen. This culminated in races between magnificent J-class yachts in 1930, 1934 and 1937.

After World War II almost twenty years went by without a challenge, so the New York Yacht Club made changes to the Deed to allow the smaller and less expensive 12 metre class yachts to compete.   This class was used until 1987 when it was replaced by the International America’s Cup Class. My design has a list of all the winners of the America’s cup from 1851 to 1995.

The 2017 Cup races will be held in Bermuda.  The boats will be AC50 wing powered foiling catamarans. There is a good chance the cup will be won by a boat skippered by Sir Ben Ainslie.

The shirts:

These t shirts are unique for being made exclusively for us wholly with cool-max-image-e1485361440757.png fibres ring spun into yarns manufactured exclusively for WeAdmire. These yarns are then knitted into a single jersey fabric suitable for t shirts.

The CoolMax bit exploits the surface tension of water to wick moisture from your skin. It works through micro channels engineered into the profile of the fibre. These channels are physical attributes, they are there for the life of the fibre.

The Fresh FX bit embeds a silver salt in the molecular structure of the fibre that stops the propagation of bacteria which, left unchecked, ultimately cause a sour odour. Because the silver salt is embedded within the fibre it, like the wicking, is similarly permanent; it will not leech out with wear and washing.

These attributes deliver shirts that remain cool and dry almost regardless of what you might do in them and similarly they remain fresh. And the ongoing performance of the fabric is guaranteed. This is important, these shirts will become your favourite items of apparel, you will want to wear your shirts again and again.

These shirts are marvellous to travel with, they stay fresh if you don’t have the chance to wash them, they wash easily when you do have the chance, and they dry super quickly. There is also a very useful side effect to all this: our shirts keep anything you wear on top of them and what you might wear after wearing them fresher too.

The cut and fit and sizing of these shirts is exclusive to us and was specified by Anastasia Vouyouka, a published guru of fit in the fashion industry.

The feel of the very best natural fibre shirts you have experienced with the performance of the fibres that set the benchmarks for wicking and freshness. It is very unlikely you will have experienced this level of technical performance in a decorated t shirt before.

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