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My dad took me to see ‘Animal Farm’ in play at our local theatre and the only thing I can remember was being really jealous of the front three rows having to wear aprons so they didn’t get the splattering mud on their clothes whilst human actors rolled around acting as talking pigs who used propaganda to brainwash other animals on the farm! Responsible for the propaganda was Squealer, a pig that “could turn black into white”. Squealer managed to change the rule from “all animals are equal” to” all animals are equal but some animals are more equal than others”. He managed to convince the other animals that it was for their sake that the pigs ate most of the apples and drank most of the milk, that leadership was “heavy responsibility” It is a fascinating story that I will always admire and had to create a t shirt about.
These t shirts are unique for being made exclusively for us wholly with fibres ring spun into yarns manufactured exclusively for WeAdmire. These yarns are then knitted into a single jersey fabric suitable for t shirts.
The CoolMax bit exploits the surface tension of water to wick moisture from your skin. It works through micro channels engineered into the profile of the fibre. These channels are physical attributes, they are there for the life of the fibre.
The Fresh FX bit embeds a silver salt in the molecular structure of the fibre that stops the propagation of bacteria which, left unchecked, ultimately cause a sour odour. Because the silver salt is embedded within the fibre it, like the wicking, is similarly permanent; it will not leech out with wear and washing.
These attributes deliver shirts that remain cool and dry almost regardless of what you might do in them and similarly they remain fresh. And the ongoing performance of the fabric is guaranteed. This is important, these shirts will become your favourite items of apparel, you will want to wear your shirts again and again.
These shirts are marvellous to travel with, they stay fresh if you don’t have the chance to wash them, they wash easily when you do have the chance, and they dry super quickly. There is also a very useful side effect to all this: our shirts keep anything you wear on top of them and what you might wear after wearing them fresher too.
The cut and fit and sizing of these shirts is exclusive to us and was specified by Anastasia Vouyouka, a published guru of fit in the fashion industry.
The feel of the very best natural fibre shirts you have experienced with the performance of the fibres that set the benchmarks for wicking and freshness. It is very unlikely you will have experienced this level of technical performance in a decorated t shirt before.