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These t shirts are unique for being made exclusively for us wholly with fibres ring spun into yarns manufactured exclusively for WeAdmire. These yarns are then knitted into a single jersey fabric suitable for t shirts.
The CoolMax bit exploits the surface tension of water to wick moisture from your skin. It works through micro channels engineered into the profile of the fibre. These channels are physical attributes, they are there for the life of the fibre.
The Fresh FX bit embeds a silver salt in the molecular structure of the fibre that stops the propagation of bacteria which, left unchecked, ultimately cause a sour odour. Because the silver salt is embedded within the fibre it, like the wicking, is similarly permanent; it will not leech out with wear and washing.
These attributes deliver shirts that remain cool and dry almost regardless of what you might do in them and similarly they remain fresh. And the ongoing performance of the fabric is guaranteed. This is important, these shirts will become your favourite items of apparel, you will want to wear your shirts again and again.
These shirts are marvellous to travel with, they stay fresh if you don’t have the chance to wash them, they wash easily when you do have the chance, and they dry super quickly. There is also a very useful side effect to all this: our shirts keep anything you wear on top of them and what you might wear after wearing them fresher too.
The cut and fit and sizing of these shirts is exclusive to us and was specified by Anastasia Vouyouka, a published guru of fit in the fashion industry.
The feel of the very best natural fibre shirts you have experienced with the performance of the fibres that set the benchmarks for wicking and freshness. It is very unlikely you will have experienced this level of technical performance in a decorated t shirt before.
Classic Camera Montage, all modelled or rendered as vectored images by Yukio Miyamoto
From the top left: Nikon F3, 1980, Nikon’s answer to the Cannon A1. Nikon’s first semi automatic and the highest selling professional SLR. The Cannon A1, 1979. The first SLR to offer electronic auto exposure. The Hasselblad 500c 1957. Every model on the planet has enjoyed exposure through one of these. Nikon F, 1959. The world’s toughest and best SLR. Google Don McCullin Nikon. You will see the one he was holding to his face that took a sniper’s round in Cambodia. The camera is damaged, Don McCullin is still with us. The Lunar Hasselblad 500EL used by the Apollo astronauts in training. The ones carried on The Apollo 11 mission in 1969 were left behind on the moon. Minox, 1936 and 1948. All significant spies used one. Rollie 35, 1966. The world’s smallest 35mm. Leica III, (an f in this case) 1939 -1960. Mr Barnak’s sadly premature swan song. iT cemented Leica’s reputation for the last word in quality and refined performance. Rolleiflex TLR, 1937. In music market vernacular it went platinum around 1956. The Leica M3, 1954 -1966. Marvellous lenses interchangeable with a bayonet fitting. The biggest selling Leica rangefinder and one of the World’s best. The Nikon S, 1948. Perhaps the start of Japanese domination of camera manufacture. Commentators have it the lenses are among the best available for such cameras this surprised the established brands and their audience when the camera was launched.
All of these images are the work of Yukio Miyamoto. We reproduce them at 720dpi in full CMYK colour. Our 100% CoolMax Fresh FX shirts take the dying process extraordinarily well. You are likely to be surprised when get up close and personal with this shirt.