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These t shirts are unique for being made exclusively for us wholly with fibres ring spun into yarns manufactured exclusively for WeAdmire. These yarns are then knitted into a single jersey fabric suitable for t shirts.
The CoolMax bit exploits the surface tension of water to wick moisture from your skin. It works through micro channels engineered into the profile of the fibre. These channels are physical attributes, they are there for the life of the fibre.
The Fresh FX bit embeds a silver salt in the molecular structure of the fibre that stops the propagation of bacteria which, left unchecked, ultimately cause a sour odour. Because the silver salt is embedded within the fibre it, like the wicking, is similarly permanent; it will not leech out with wear and washing.
These attributes deliver shirts that remain cool and dry almost regardless of what you might do in them and similarly they remain fresh. And the ongoing performance of the fabric is guaranteed. This is important, these shirts will become your favourite items of apparel, you will want to wear your shirts again and again.
These shirts are marvellous to travel with, they stay fresh if you don’t have the chance to wash them, they wash easily when you do have the chance, and they dry super quickly. There is also a very useful side effect to all this: our shirts keep anything you wear on top of them and what you might wear after wearing them fresher too.
The cut and fit and sizing of these shirts is exclusive to us and was specified by Anastasia Vouyouka, a published guru of fit in the fashion industry.
The feel of the very best natural fibre shirts you have experienced with the performance of the fibres that set the benchmarks for wicking and freshness. It is very unlikely you will have experienced this level of technical performance in a decorated t shirt before.
English World Cyclo X Champions are rare, in fact there may only be one: Stuart Marshall. The Place was a very muddy Lembeek in Belgium 1986. Cyclo cross is intense, hard and lonely. The races are shorter than conventional road racing, typically go off from the gun and are raced at a significantly higher intensity. Finally there is no place to hide, no place where you can sit on for a bit of rest. There is more to go wrong, the conditions and terrain typically provide any number of excuses for failure. In the video clip of the penultimate lap You will see Stuart exploit the fact that man with wheel is faster than man on foot to gap his rivals. As they wrestle with the mud he mounts the bike before they do and applying a real effort and considerable skill – you try staying upright on a racing bike in that sort of mudbath – makes his break. And what about the way they can get on and off, blink and you will miss it. Stuart Marshall’s effort here seems to me the epitome of someone who dared to fail. I think it ranks right up there with Chris Hoy’s first Olympic Gold Medal. Stuart Marshall must have been very unfancied before the start but apparently unfazed by the prospect of failure put it all in anyway . Celebrate a great sporting achievement wear our World Champion 1986 t shirt. Image courtesy of Phil O’Connor. www.philoconnor .com