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Chic are one of my favourite groups. Not only for the astounding musicianship of its key members rhythm guitarist Nile Rodgers and Bass Player Bernard Edwards, the latter widely regarded as the “Best Ever”, as well as Drummer Tony Thompson, but for their impact, creativity, refined style and lasting musical legacy. Modelled on or should I say fashioned after, for both would apply, a combination of Roxy Music and bizarrely Kiss but with a totally original sound, they chose to “dress for success” with a slick uptown visual to accompany their driving funky rhythmic releases. Chic birthed in 1977 at the height of a musical era now referred to as Disco which carries for some unknown reason a weight of distaste, much of which fell on Chic to take them down when it crashed, when in reality they are a separate and superior entity altogether. Rodgers and Edwards produced not only Sister Sledge while Chic was still fully formed but also in time, David Bowie, Diana Ross, Carly Simon, Grace Jones, Debbie Harry, Madonna, Duran Duran, INXS, Depeche Mode, Mick Jagger, Rod Stewart, Robert Palmer, ABC, Sheena Easton, The B52s, Paul Young & Cathy Dennis (she in turn being the mainstay of Kylie’s production), not to mention Chic’s back catalogue being wholesaled by major dance and rap music producers to this day as well as the now infamous use of ‘Good Times’ as the basis for the Sugar Hill Gang’s “Rappers Delight” and hence the entire Hip Hop genre. Huge.
These t shirts are unique for being made exclusively for us wholly with fibres ring spun into yarns manufactured exclusively for WeAdmire. These yarns are then knitted into a single jersey fabric suitable for t shirts.
The CoolMax bit exploits the surface tension of water to wick moisture from your skin. It works through micro channels engineered into the profile of the fibre. These channels are physical attributes, they are there for the life of the fibre.
The Fresh FX bit embeds a silver salt in the molecular structure of the fibre that stops the propagation of bacteria which, left unchecked, ultimately cause a sour odour. Because the silver salt is embedded within the fibre it, like the wicking, is similarly permanent; it will not leech out with wear and washing.
These attributes deliver shirts that remain cool and dry almost regardless of what you might do in them and similarly they remain fresh. And the ongoing performance of the fabric is guaranteed. This is important, these shirts will become your favourite items of apparel, you will want to wear your shirts again and again.
These shirts are marvellous to travel with, they stay fresh if you don’t have the chance to wash them, they wash easily when you do have the chance, and they dry super quickly. There is also a very useful side effect to all this: our shirts keep anything you wear on top of them and what you might wear after wearing them fresher too.
The cut and fit and sizing of these shirts is exclusive to us and was specified by Anastasia Vouyouka, a published guru of fit in the fashion industry.
The feel of the very best natural fibre shirts you have experienced with the performance of the fibres that set the benchmarks for wicking and freshness. It is very unlikely you will have experienced this level of technical performance in a decorated t shirt before.