Chris Boardman T shirt by Lawrence Keogh/PhilO’Connor



The Artwork:

Text and original image from Phil O’Connor’s 21 Years of Cycling Photography:  In the week leading up to Chris’s TdF debut I had been in touch with him and other people in his camp. Knowing him, as I did, if he was preparing for this one stage alone I felt a win was on the cards. I told a journalist at Cycling Weekly Chris was going to win and he looked at me incredulously. A veteran of many races he could not fathom it. Have you seen the size of these guys? I mean this is the Tour de France, he’s not going to beat Miguel Indurain and Alex Zulle. They have come here to win this race.

Come the event I ignored all the other riders and stayed within photographic distance of Chris all day. He was completely focused. Later I learnt in the days before he had been riding through all the corners as fast as he could to see if it was possible to take them without braking. I took a number of pictures of Chris on the start ramp and an action shot and then ran through the streets of Lille to get to the finish before he did.  I looked up at the clock to see the time he had to do.  I then noticed Phil Liggett commentating for Channel 4 and realised by the look on his face that this was something really special. One or two riders came into view and then Chris appeared I could see straightaway that he was going to be fastest. The picture caught him the moment he crossed the line with a semblance of a smile on his face. The heavyweights of world cycling came and went and each time I held my breath as they failed to beat his time. Finally Miguel Indurain came into view and amazingly it was apparent that not only had Chris beaten him but had trashed him by an incredible 15 seconds. Astonishing.

The shirts:

These t shirts are unique for being made exclusively for us wholly with cool-max-image-e1485361440757.png fibres ring spun into yarns manufactured exclusively for WeAdmire. These yarns are then knitted into a single jersey fabric suitable for t shirts.

The CoolMax bit exploits the surface tension of water to wick moisture from your skin. It works through micro channels engineered into the profile of the fibre. These channels are physical attributes, they are there for the life of the fibre.

The Fresh FX bit embeds a silver salt in the molecular structure of the fibre that stops the propagation of bacteria which, left unchecked, ultimately cause a sour odour. Because the silver salt is embedded within the fibre it, like the wicking, is similarly permanent; it will not leech out with wear and washing.

These attributes deliver shirts that remain cool and dry almost regardless of what you might do in them and similarly they remain fresh. And the ongoing performance of the fabric is guaranteed. This is important, these shirts will become your favourite items of apparel, you will want to wear your shirts again and again.

These shirts are marvellous to travel with, they stay fresh if you don’t have the chance to wash them, they wash easily when you do have the chance, and they dry super quickly. There is also a very useful side effect to all this: our shirts keep anything you wear on top of them and what you might wear after wearing them fresher too.

The cut and fit and sizing of these shirts is exclusive to us and was specified by Anastasia Vouyouka, a published guru of fit in the fashion industry.

The feel of the very best natural fibre shirts you have experienced with the performance of the fibres that set the benchmarks for wicking and freshness. It is very unlikely you will have experienced this level of technical performance in a decorated t shirt before.

We are constantly creating new videos. If you would like us to make this video next, please click the button below.