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These t shirts are unique for being made exclusively for us wholly with fibres ring spun into yarns manufactured exclusively for WeAdmire. These yarns are then knitted into a single jersey fabric suitable for t shirts.
The CoolMax bit exploits the surface tension of water to wick moisture from your skin. It works through micro channels engineered into the profile of the fibre. These channels are physical attributes, they are there for the life of the fibre.
The Fresh FX bit embeds a silver salt in the molecular structure of the fibre that stops the propagation of bacteria which, left unchecked, ultimately cause a sour odour. Because the silver salt is embedded within the fibre it, like the wicking, is similarly permanent; it will not leech out with wear and washing.
These attributes deliver shirts that remain cool and dry almost regardless of what you might do in them and similarly they remain fresh. And the ongoing performance of the fabric is guaranteed. This is important, these shirts will become your favourite items of apparel, you will want to wear your shirts again and again.
These shirts are marvellous to travel with, they stay fresh if you don’t have the chance to wash them, they wash easily when you do have the chance, and they dry super quickly. There is also a very useful side effect to all this: our shirts keep anything you wear on top of them and what you might wear after wearing them fresher too.
The cut and fit and sizing of these shirts is exclusive to us and was specified by Anastasia Vouyouka, a published guru of fit in the fashion industry.
The feel of the very best natural fibre shirts you have experienced with the performance of the fibres that set the benchmarks for wicking and freshness. It is very unlikely you will have experienced this level of technical performance in a decorated t shirt before.
This t-shirt design is in admiration of the controversial film by Stanley Kubrick.
The novel A Clockwork Orange by Anthony Burgess was first published in 1962, selling fews copies until Stanley Kubrick decided to adapt it for the big screen, releasing it in 1971. Despite Kubrick declaring his celluloid offering ‘his best made film’ he withdrew it from UK distribution after he received death threats against his family. Kubrick enforced this ban throughout his life, suing London Scala cinema in the early 90s for screening the film.
The controversy and death threats arose around the depiction within the film of gratuitously violent rape and robbery perpetrated by a gang of feral teenagers led by the psychotic Alex (played by Malcolm McDowell), which was blamed for acting as a catalyst for two assaults and one gang rape shortly after it was shown in cinemas.
Burgess’ novel paints a dark distopia which Kubrick deftly expressed through a visual style which still fascinates and disturbs.
I wanted to create a t-shirt design which captured a little of the psychotic nature of the main protagonist. I hope I have succeeded.