Hasselblad (all Over) t shirt by Yukio Miyamoto



We commissioned this drawing of a Hasselblad by Yukio Miyamoto for our t shirts because I was brought up to understand it was the world’s finest camera. Utterly reliable, eye wateringly expensive, in The Guinness Book of Records as the world’s most… well pretty much everything to do with cameras that you would want to be on top of the heap for. The one you took to the moon if you were going. The one that took Christine Keeler sitting in an Arne Jacobsen chair. The one that delivered images that could defy attempts to find the limits of resolution through enlargement. A camera the workings of whose shutter mechanism were polished with something so unlikely that it might be labelled unobtainium. In sum a camera made with passion and expertise and without compromise.

I believe Yukio has matched Victor Hasselblad’s standards in this vectored illustration. To see this illustration and indeed all Yukio’s illustrations on one of our t shirts is to be confused. There are details that say this cannot be a photograph, the perspective for one, the resolution of the smallest details another but by the same token how can such detail be other than a photographic image, how could such things be simulated? It took us about a month to find an alloy bodied and lensed camera to work with and then it took Yukio about two months to completely vector the image. The image on the shirt is mathematically defined and infinitely scaleable.

The shirts:

These t shirts are unique for being made exclusively for us wholly with cool-max-image-e1485361440757.png fibres ring spun into yarns manufactured exclusively for WeAdmire. These yarns are then knitted into a single jersey fabric suitable for t shirts.

The CoolMax bit exploits the surface tension of water to wick moisture from your skin. It works through micro channels engineered into the profile of the fibre. These channels are physical attributes, they are there for the life of the fibre.

The Fresh FX bit embeds a silver salt in the molecular structure of the fibre that stops the propagation of bacteria which, left unchecked, ultimately cause a sour odour. Because the silver salt is embedded within the fibre it, like the wicking, is similarly permanent; it will not leech out with wear and washing.

These attributes deliver shirts that remain cool and dry almost regardless of what you might do in them and similarly they remain fresh. And the ongoing performance of the fabric is guaranteed. This is important, these shirts will become your favourite items of apparel, you will want to wear your shirts again and again.

These shirts are marvellous to travel with, they stay fresh if you don’t have the chance to wash them, they wash easily when you do have the chance, and they dry super quickly. There is also a very useful side effect to all this: our shirts keep anything you wear on top of them and what you might wear after wearing them fresher too.

The cut and fit and sizing of these shirts is exclusive to us and was specified by Anastasia Vouyouka, a published guru of fit in the fashion industry.

The feel of the very best natural fibre shirts you have experienced with the performance of the fibres that set the benchmarks for wicking and freshness. It is very unlikely you will have experienced this level of technical performance in a decorated t shirt before.

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