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Peter Hutton was the UK’s leading commercial artist from the late 60’s to the early noughties. If you saw an advertisement that included a drawing of a building or vehicle in that time the balance of probability is that you were looking at Peter Hutton’s work. We digitise Peter’s originals at about 2000dpi and separate the image from the media it is drawn on. A characteristic of Peter’s work is that the illustrations fade to line. This integrates his work with the shirts, a process helped by the way we dye the artwork into the fabric of the shirt at 720 dpi in full CMYK colour rather than printing it onto the fabric of the shirt.
The Lotus 49 was brimming with game changing innovations: use of the engine as a stressed member of the chassis all racing cars are built this way today the early use of wings to deliver downforce these days it is hard to see the car for the wings – the ground braking Ford DFV8 engineered by Keith Duckworth and finally a livery that provided astonishing sums of money. Colin Chapman’s Lotus Team was first to deliver the pleasures of the profits in tobacco to motor racing. So successful were Imperial Tobacco with their F1 sponsorship that within a few years F1 was almost exclusively funded by tobacco companies.
The Gold Leaf livery was designed with a cigarette packet in mind. In the case of the very successful JPS livery to come I think the F1 tail wagged the cigarette packet dog rather than vice versa. I think what worked best on a car was the consideration that drove the design of the cigarette packet. Admire Peter Hutton, Colin Chapman, Keith Duckworth, Graham Hill and a few others besides, wear our Peter Hutton Gold Leaf Team Lotus t shirt.
These t shirts are unique for being made exclusively for us wholly with fibres ring spun into yarns manufactured exclusively for WeAdmire. These yarns are then knitted into a single jersey fabric suitable for t shirts.
The CoolMax bit exploits the surface tension of water to wick moisture from your skin. It works through micro channels engineered into the profile of the fibre. These channels are physical attributes, they are there for the life of the fibre.
The Fresh FX bit embeds a silver salt in the molecular structure of the fibre that stops the propagation of bacteria which, left unchecked, ultimately cause a sour odour. Because the silver salt is embedded within the fibre it, like the wicking, is similarly permanent; it will not leech out with wear and washing.
These attributes deliver shirts that remain cool and dry almost regardless of what you might do in them and similarly they remain fresh. And the ongoing performance of the fabric is guaranteed. This is important, these shirts will become your favourite items of apparel, you will want to wear your shirts again and again.
These shirts are marvellous to travel with, they stay fresh if you don’t have the chance to wash them, they wash easily when you do have the chance, and they dry super quickly. There is also a very useful side effect to all this: our shirts keep anything you wear on top of them and what you might wear after wearing them fresher too.
The cut and fit and sizing of these shirts is exclusive to us and was specified by Anastasia Vouyouka, a published guru of fit in the fashion industry.
The feel of the very best natural fibre shirts you have experienced with the performance of the fibres that set the benchmarks for wicking and freshness. It is very unlikely you will have experienced this level of technical performance in a decorated t shirt before.