Robert Millar t shirt by Lawrence Keogh/Phil O’Connor

£29

millar-men-sage

The image is taken from Phil O’Connor’s 21 Years of Cycling Photography it shows Robert Millar time trialling. Notable because Robert was primarily a climber. In this particular TT he might have won the stage but for two forced bike changes. It was a mountain TT and he was second at 10 seconds. He is holding, but in this picture not wearing, the leader’s jersey in the 1985 Vuelta. Ultimately the race was won by Pedro Delgardo in singularly iffy circumstances that saw Delgardo overhaul a six minute plus deficit on the 17th stage. This is as close as a British rider has ever come to winning one of the three Grand Tours. The Vuelta is often the toughest of the three but it is the least prestigious. The pecking order in Grand tours is Le Tour de France, The Giro or Tour of Italy, with The Tour of Spain, The Vuelta, a distant 3rd. Perhaps because of this inferiority the Spanish particularly want a Spanish winner. In any case Robert Millar would have had few friends in the Grand Tours. He was the British leader of a French team, and he was almost certainly a clean rider. Being clean would have put him at the obvious disadvantage, (though it’s the case that on whole the drugs that were available in the early 80’s didn’t do much, Conconni was just developing the use of EPO for athletes, I believe he started in 82. I am told Seb Coe had a short spell with him around ’84) but it would also compromise his ability to forge alliances among those who were not clean. That would have included most of the rest of the field in 1985. Delgardo meanwhile was certainly not clean and if he could not forge alliances he would buy them. It is certainly the case that all Delgardo’s major wins were controversial.On the day of Stage 17 every sort of iffy circumstance saw Delgardo take the lead from Millar with Millar unaware of what was going on, not least because the Spanish race officials conspired to keep him ignorant of Delagardo’s break away. As Millar remarked afterwards with admirable insouciance: “The other pros can’t make you win a race, but they can help you to lose one.”

The shirts:

These t shirts are unique for being made exclusively for us wholly with cool-max-image-e1485361440757.png fibres ring spun into yarns manufactured exclusively for WeAdmire. These yarns are then knitted into a single jersey fabric suitable for t shirts.

The CoolMax bit exploits the surface tension of water to wick moisture from your skin. It works through micro channels engineered into the profile of the fibre. These channels are physical attributes, they are there for the life of the fibre.

The Fresh FX bit embeds a silver salt in the molecular structure of the fibre that stops the propagation of bacteria which, left unchecked, ultimately cause a sour odour. Because the silver salt is embedded within the fibre it, like the wicking, is similarly permanent; it will not leech out with wear and washing.

These attributes deliver shirts that remain cool and dry almost regardless of what you might do in them and similarly they remain fresh. And the ongoing performance of the fabric is guaranteed. This is important, these shirts will become your favourite items of apparel, you will want to wear your shirts again and again.

These shirts are marvellous to travel with, they stay fresh if you don’t have the chance to wash them, they wash easily when you do have the chance, and they dry super quickly. There is also a very useful side effect to all this: our shirts keep anything you wear on top of them and what you might wear after wearing them fresher too.

The cut and fit and sizing of these shirts is exclusive to us and was specified by Anastasia Vouyouka, a published guru of fit in the fashion industry.

The feel of the very best natural fibre shirts you have experienced with the performance of the fibres that set the benchmarks for wicking and freshness. It is very unlikely you will have experienced this level of technical performance in a decorated t shirt before.

We are constantly creating new videos. If you would like us to make this video next, please click the button below.