Unknown TT tee shirt by Lawrence Keogh/Phil O’Connor

£29

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In terms of the number of events time trials dominate the UK racing scene. This is likely to be a result of the National Cycling Union – now British Cycling – being submissive in the late 19th century. They agreed to ban mass start cycle racing in the face of a threat of formal legislation to do the same. This ban was only lifted in the 1960’s but the legacy of requiring Police permission to hold a mass start road race on public roads persists. The Road Time Trials Council, founded in the early 20th century provided a competitive racing outlet but was a secret society. Crucially no Police permission is/was required for time trials, in my view this is the reason why there are so many more of them than there are mass start races. For more on this go to Dave Moulton’s blog on the subject. Time trials typically start at the crack of dawn, people with normal habits would hardly know such races are being run. The picture – courtesy of Phil O’Connor’s 21 Years of Cycling Photography- perfectly captures a typical time trialing scene: on the road alone on a misty, likely cool. morning, deprived of sleep. Even 10 miles can seem like a very long way while you are engaged in such an effort.

The shirts:

These t shirts are unique for being made exclusively for us wholly with cool-max-image-e1485361440757.png fibres ring spun into yarns manufactured exclusively for WeAdmire. These yarns are then knitted into a single jersey fabric suitable for t shirts.

The CoolMax bit exploits the surface tension of water to wick moisture from your skin. It works through micro channels engineered into the profile of the fibre. These channels are physical attributes, they are there for the life of the fibre.

The Fresh FX bit embeds a silver salt in the molecular structure of the fibre that stops the propagation of bacteria which, left unchecked, ultimately cause a sour odour. Because the silver salt is embedded within the fibre it, like the wicking, is similarly permanent; it will not leech out with wear and washing.

These attributes deliver shirts that remain cool and dry almost regardless of what you might do in them and similarly they remain fresh. And the ongoing performance of the fabric is guaranteed. This is important, these shirts will become your favourite items of apparel, you will want to wear your shirts again and again.

These shirts are marvellous to travel with, they stay fresh if you don’t have the chance to wash them, they wash easily when you do have the chance, and they dry super quickly. There is also a very useful side effect to all this: our shirts keep anything you wear on top of them and what you might wear after wearing them fresher too.

The cut and fit and sizing of these shirts is exclusive to us and was specified by Anastasia Vouyouka, a published guru of fit in the fashion industry.

The feel of the very best natural fibre shirts you have experienced with the performance of the fibres that set the benchmarks for wicking and freshness. It is very unlikely you will have experienced this level of technical performance in a decorated t shirt before.

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