• Admiration is an inexhaustible pleasure
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Cream T shirt by Daniel Davidson

£ 39.00

Cream: Jack Bruce, Ginger Baker and Eric Clapton. July 1966 - Nov 1968 but they had decided to break up in May 1968, they were firing creatively for a little less than two years. I was shocked by their break up, the studio tracks on their Goodbye Cream album are among their best. Although they were the first sellers of a platinum double album, Wheels of Fire in 1968 they really excelled in being the world's best attended live performers. They brought spontaneity and extended improvisation and polyrhythmic jazz techniques to blues and rock and roll and in doing so influenced just about all the significant bands that came after them.

Our t-shirts are unique for being wholly made with CoolMax freshFX. CoolMax is a patented fibre designed to wick perspiration and accelerate moisture evaporation, keeping wearers cooler and drier. This wicking feature of the fabric is made possible by micro channels engineered into the profile of and surface of the fibre. These channels are cleverly dimensioned to exploit the surface tension and capillary action of water. Being physical properties of the fibre, these channels endure and do not significantly diminish with wear or washing.

Antimicrobial (freshFX) treatment stops the propagation of odour producing bacteria. This is achieved by embedding silver salt crystals into the structure of the fibre. FreshFX treatment like the wicking is permanent and does not leach out with everyday use. These characteristics ensure the shirts remain cool, dry and odour free regardless of what you might do in them. Performance of the fabric is guaranteed through a certified and monitored manufacturing process.