Company Background

I bought a t shirt in 1989 decorated with a hand painted abstraction of the Bayeux Tapestry that I particularly enjoyed.  I was thrilled to find something that resonated with me.  I spent 20 years or so looking to be similarly excited by a t shirt and came up short.  WeAdmire and expression through the admiration of the things we admire is my answer to the ongoing general problem of 2nd rate decorated t shirts.  Essentially I started the company because the norms of decorated t shirts are so mundane :  jokes, visual puns, brands.  When was the last time you were excited by a t shirt?