I bought a t shirt in 1989 decorated with a hand painted abstraction of the Bayeux Tapestry that I particularly enjoyed. I was thrilled to find something that resonated with me. I spent 20 years or so looking to be similarly excited by a t shirt and came up short. WeAdmire and expression through the admiration of the things we admire is my answer to the ongoing general problem of 2nd rate decorated t shirts. Essentially I started the company because the norms of decorated t shirts are so mundane : jokes, visual puns, brands. When was the last time you were excited by a t shirt?