The designs decorating our shirts are dyed into the structure of the fabric at 720dpi – 1440dpi in full CMYK colour. As a comparison the covers of the most glossy glossy magazines are typically printed at 800dpi. Because the designs are dyed into the fabric they have no hand feel and they do not affect the performance of the fabric in any way – the drape, the air permeability, the feel – there is no discernible difference whether the fabric has been decorated or not. The combination of the dyes we use on the shirts and the way they are applied make them completely colour fast; they will not fade or diminish to any significant extent with wear and washing. In sum: Full colour, full detail and fully colour fast but otherwise no difference in comparison to an undecorated shirt.
Apart from the designs on these shirts, the shirts themselves might be unique for being made exclusively for us wholly out of a proprietary fibre called CoolMax Fresh FX. The CoolMax bit exploits the surface tension of water to wick moisture from your skin. It works through micro channels engineered into the profile of the fibre. These channels are physical attributes they are there for the life of the fibre. The Fresh FX bit embeds a silver salt in the molecular structure of the fibre that kills bacteria that unchecked ultimately cause a sour odour. And because the silver salt is embedded within the fibre it is similarly permanent it will not leech out with wear and washing. What this means is that the shirts remain cool and dry almost regardless of what you might do in them and similarly they remain fresh. And the ongoing performance of the fabric is guaranteed. This is important, these shirts will become the favourite items of apparel for the people who buy them or receive them. Owners will want to wear them again and again and again.
The cut and fit and sizing of these shirts is exclusive to us and was specified by Anastasia Vouyouka, a published guru of fit in the fashion industry.
These shirts are marvellous to travel with, they stay fresh if you don’t have the chance to wash them, they wash easily when you do have the chance, and they dry super quickly. There is also a very useful side effect to all this: our shirts keep anything you wear on top of them and what you might wear after wearing them fresher too. The feel of the very best cotton shirts you have experienced with the performance of the fibres that set the benchmarks for wicking and freshness. It is very unlikely you will have experienced this level of technical performance in a decorated t shirt before.