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1984 Thought Crime t shirt

£ 29.00

Nineteen Eighty Four by George Orwell, published in 1949 is an unremittingly bleak look into a totalitarian and authoritarian future where thoughtcrime is newspeak for the individual entertainment of thoughts that challenge the Ruling Party. Though we are flirting with the sort of surveillance and lack of privacy Orwell contemplated it seems we are going for a reciprocal equivalence where we give up privacy voluntarily through an avalanche of personal information disseminated through social media.

Our t-shirts are unique for being wholly made with CoolMax freshFX. CoolMax is a patented fibre designed to wick perspiration and accelerate moisture evaporation, keeping wearers cooler and drier. This wicking feature of the fabric is made possible by micro channels engineered into the profile of and surface of the fibre. These channels are cleverly dimensioned to exploit the surface tension and capillary action of water. Being physical properties of the fibre, these channels endure and do not significantly diminish with wear or washing.

Antimicrobial (freshFX) treatment stops the propagation of odour producing bacteria. This is achieved by embedding silver salt crystals into the structure of the fibre. FreshFX treatment like the wicking is permanent and does not leach out with everyday use. These characteristics ensure the shirts remain cool, dry and odour free regardless of what you might do in them. Performance of the fabric is guaranteed through a certified and monitored manufacturing process.