• Admiration is an inexhaustible pleasure
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Alice in Wonderland (cheshire cat) t shirt by Farbod Gorjian

£ 29.00

The Cheshire Cat is a fictional cat popularised by Lewis Carroll in Alice's Adventures in Wonderland and known for its distinctive mischievous grin. While most often celebrated in "Alice"-related contexts, the Cheshire Cat predates the 1865 novel and has transcended the context of literature and become enmeshed in popular culture, appearing in various forms of media, from political cartoons to television, as well as cross-disciplinary studies, from business to science. One of its distinguishing features is that from time to time its body disappears, the last thing visible being its iconic grin.

Our t-shirts are unique for being wholly made with CoolMax freshFX. CoolMax is a patented fibre designed to wick perspiration and accelerate moisture evaporation, keeping wearers cooler and drier. This wicking feature of the fabric is made possible by micro channels engineered into the profile of and surface of the fibre. These channels are cleverly dimensioned to exploit the surface tension and capillary action of water. Being physical properties of the fibre, these channels endure and do not significantly diminish with wear or washing.

Antimicrobial (freshFX) treatment stops the propagation of odour producing bacteria. This is achieved by embedding silver salt crystals into the structure of the fibre. FreshFX treatment like the wicking is permanent and does not leach out with everyday use. These characteristics ensure the shirts remain cool, dry and odour free regardless of what you might do in them. Performance of the fabric is guaranteed through a certified and monitored manufacturing process.