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Atari controller 3D t shirt by Lee Frangiamore

£ 29.00

Atari was founded by serial entrepreneur Nolan Bushnell and Ted Dabney in 1972. The success of the company in the video games market was such that Nolan Bushnell was named by Newsweek as one of the top 50 men who changed America. Bushnell is credited as the man who coined Bushnell's Law concerning video games: Success is a game that is easy to learn but difficult to master.

Our t-shirts are unique for being wholly made with CoolMax freshFX. CoolMax is a patented fibre designed to wick perspiration and accelerate moisture evaporation, keeping wearers cooler and drier. This wicking feature of the fabric is made possible by micro channels engineered into the profile of and surface of the fibre. These channels are cleverly dimensioned to exploit the surface tension and capillary action of water. Being physical properties of the fibre, these channels endure and do not significantly diminish with wear or washing.

Antimicrobial (freshFX) treatment stops the propagation of odour producing bacteria. This is achieved by embedding silver salt crystals into the structure of the fibre. FreshFX treatment like the wicking is permanent and does not leach out with everyday use. These characteristics ensure the shirts remain cool, dry and odour free regardless of what you might do in them. Performance of the fabric is guaranteed through a certified and monitored manufacturing process.