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These t shirts are unique for being made exclusively for us wholly with fibres ring spun into yarns manufactured exclusively for WeAdmire. These yarns are then knitted into a single jersey fabric suitable for t shirts.
The CoolMax bit exploits the surface tension of water to wick moisture from your skin. It works through micro channels engineered into the profile of the fibre. These channels are physical attributes, they are there for the life of the fibre.
The Fresh FX bit embeds a silver salt in the molecular structure of the fibre that stops the propagation of bacteria which, left unchecked, ultimately cause a sour odour. Because the silver salt is embedded within the fibre it, like the wicking, is similarly permanent; it will not leech out with wear and washing.
These attributes deliver shirts that remain cool and dry almost regardless of what you might do in them and similarly they remain fresh. And the ongoing performance of the fabric is guaranteed. This is important, these shirts will become your favourite items of apparel, you will want to wear your shirts again and again.
These shirts are marvellous to travel with, they stay fresh if you don’t have the chance to wash them, they wash easily when you do have the chance, and they dry super quickly. There is also a very useful side effect to all this: our shirts keep anything you wear on top of them and what you might wear after wearing them fresher too.
The cut and fit and sizing of these shirts is exclusive to us and was specified by Anastasia Vouyouka, a published guru of fit in the fashion industry.
The feel of the very best natural fibre shirts you have experienced with the performance of the fibres that set the benchmarks for wicking and freshness. It is very unlikely you will have experienced this level of technical performance in a decorated t shirt before.
Here Bernard Hinault is wearing the King of the Mountains jersey in the 1986 Tour de France . In ’86 he kept the KoM jersey but came second to Greg LeMond on General Classification . Hinault won five Tours de France and was a classic cycling well’ard. He won many more races than Lance Armstrong and despite having two fewer wins in the TdF I would say had a better overall record in the TdF than Armstrong – he won 28 stages, won the Green Sprinters Jersey and the King of the Mountains Jersey. He also came second twice. Additionally he is one of only five riders to have won all three of the European Grand Tours, The Giro , The Tour De France and the Vuelta and is the only rider to have won them all more than once. Lance Armstrong does not come close to this… Bernard Hinault is tough tough tough…. A bit of treachery on Alpe d’Huez- Hinault insists he was not trying to break Lemond, only help him. They even shock hands at the finish of the stage… PS This year, 2009 saw an interesting reversal of the young American seeing of a tough old European. In `86 we had American Lemond seeing off French Hinault in 2009 we had young Spaniard Alberto Contador seeing of old American, Lance Armstrong. What goes round comes round.
Bernard Hinault Image on the t-shirt from Phil O`Connor`s 21 Years of Cycling Photography .