Billie Holiday t shirt by Guy Pendlebury



In 1959, at the age of 44, Billie Holiday died from Cirrhosis of the Liver. At the time she was also under arrest on drug possession charges and had policeman stationed at her hospital room door. This inauspicious ending came following a life that had taken her from her birthplace of Philadelphia and soon after, a poor section of Baltimore. At the age of 10, she was sent to the House of the Good Shepherd, a Catholic reform school, following her report of her having been raped. Release about 2 years later, she would once again suffer at the hand of a rapist, this time witnessed by her mother. The man, a neighbour, was jailed for 3 months. By 1930 she was working as a prostitute in a brothel and had spent time in jail for solicitation. A lot of people claim to sing the blues. Few people actually do so. Unschooled as a singer, Billie Holiday sang in a way that few have been able to express. A quote from Goethe here seems most appropriate, ‘What is uttered from the heart alone, will win the heart of others to your own’.

The shirts:

These t shirts are unique for being made exclusively for us wholly with cool-max-image-e1485361440757.png fibres ring spun into yarns manufactured exclusively for WeAdmire. These yarns are then knitted into a single jersey fabric suitable for t shirts.

The CoolMax bit exploits the surface tension of water to wick moisture from your skin. It works through micro channels engineered into the profile of the fibre. These channels are physical attributes, they are there for the life of the fibre.

The Fresh FX bit embeds a silver salt in the molecular structure of the fibre that stops the propagation of bacteria which, left unchecked, ultimately cause a sour odour. Because the silver salt is embedded within the fibre it, like the wicking, is similarly permanent; it will not leech out with wear and washing.

These attributes deliver shirts that remain cool and dry almost regardless of what you might do in them and similarly they remain fresh. And the ongoing performance of the fabric is guaranteed. This is important, these shirts will become your favourite items of apparel, you will want to wear your shirts again and again.

These shirts are marvellous to travel with, they stay fresh if you don’t have the chance to wash them, they wash easily when you do have the chance, and they dry super quickly. There is also a very useful side effect to all this: our shirts keep anything you wear on top of them and what you might wear after wearing them fresher too.

The cut and fit and sizing of these shirts is exclusive to us and was specified by Anastasia Vouyouka, a published guru of fit in the fashion industry.

The feel of the very best natural fibre shirts you have experienced with the performance of the fibres that set the benchmarks for wicking and freshness. It is very unlikely you will have experienced this level of technical performance in a decorated t shirt before.

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