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These t shirts are unique for being made exclusively for us wholly with fibres ring spun into yarns manufactured exclusively for WeAdmire. These yarns are then knitted into a single jersey fabric suitable for t shirts.
The CoolMax bit exploits the surface tension of water to wick moisture from your skin. It works through micro channels engineered into the profile of the fibre. These channels are physical attributes, they are there for the life of the fibre.
The Fresh FX bit embeds a silver salt in the molecular structure of the fibre that stops the propagation of bacteria which, left unchecked, ultimately cause a sour odour. Because the silver salt is embedded within the fibre it, like the wicking, is similarly permanent; it will not leech out with wear and washing.
These attributes deliver shirts that remain cool and dry almost regardless of what you might do in them and similarly they remain fresh. And the ongoing performance of the fabric is guaranteed. This is important, these shirts will become your favourite items of apparel, you will want to wear your shirts again and again.
These shirts are marvellous to travel with, they stay fresh if you don’t have the chance to wash them, they wash easily when you do have the chance, and they dry super quickly. There is also a very useful side effect to all this: our shirts keep anything you wear on top of them and what you might wear after wearing them fresher too.
The cut and fit and sizing of these shirts is exclusive to us and was specified by Anastasia Vouyouka, a published guru of fit in the fashion industry.
The feel of the very best natural fibre shirts you have experienced with the performance of the fibres that set the benchmarks for wicking and freshness. It is very unlikely you will have experienced this level of technical performance in a decorated t shirt before.
This design admires Brian Clough, English footballer and manager.
Clough was a decent footballer back in the day. He made 274 appearances and scored 251 goals mainly with his home side Middlesborough and then with Sunderland.
All was going well until a match against Bury in 1962, Clough collided with the Bury keeper and was stretchered off. The injury turned out to be a torn cruciate ligament, signalling the end of his playing career.
It wasn’t his playing career that he is remembered for however, but his managing career. Starting with Hartpools United at the age of 30, Clough was the youngest manager in the league. The next team Clough managed was Derby County, taking them on to win both the League Championship and the Second Division League. He then managed Brighton & Hove Albion and then Leeds without much success, but the next team he managed, Nottingham Forest was the pinnacle of his career. Honours Clough achieved at Nottingham include two European Cups (1979 & 1980), Winning the European Super Cup, League Champions in 1977/78 & 1978/79, FA Charity Shield winners in 1978 and League Cup Champions four times (1978, 79, 89 & 90)!
Clough was universally seen as a hard but fair manager, who insisted on clean play from his players. He was famous for insisting on being called ‘Mr Clough’ and earned great respect from his peers for his ability to turn a game to his and his team’s advantage.
Such was his popularity, fans of Derby County and Nottingham Forest, usually the fiercest of rivals, mourned together following his passing in 2004 aged 69.