Graeme Obree T shirt by Lawrence Keogh/Phil O’Connor



Obree is an iconoclast. Regularly persecuted by the UCI he just kept on winning. He also gave the lie to all the silly UCI regulations concerning bike technology. The UCI claim their strictures on technology are to do with making the sport about the man not about the bike. You will not find much that is high tech about the bikes Graeme Obree established his records on. I saw the one pictured here in the back of an estate car parked in a school in Uckfield East Sussex in the mid 90’s. Graeme had just won the National 25 Championship on the Maresfield to Boship roundabout course with a time of about 47 minutes. The course is not flat, the road surface is rubbish (it’s in East Sussex, they vie with Kent for the worst roads in England) there are plenty of corners and roundabouts.  Graeme rode it on a 56/16 fixed. Astonishing.Celebrate a great athlete, innovator and iconoclast wear our Graeme Obree Superman t shirt.Image from Phil O’Connors 21 Years of Cycling Photography.

The shirts:

These t shirts are unique for being made exclusively for us wholly with cool-max-image-e1485361440757.png fibres ring spun into yarns manufactured exclusively for WeAdmire. These yarns are then knitted into a single jersey fabric suitable for t shirts.

The CoolMax bit exploits the surface tension of water to wick moisture from your skin. It works through micro channels engineered into the profile of the fibre. These channels are physical attributes, they are there for the life of the fibre.

The Fresh FX bit embeds a silver salt in the molecular structure of the fibre that stops the propagation of bacteria which, left unchecked, ultimately cause a sour odour. Because the silver salt is embedded within the fibre it, like the wicking, is similarly permanent; it will not leech out with wear and washing.

These attributes deliver shirts that remain cool and dry almost regardless of what you might do in them and similarly they remain fresh. And the ongoing performance of the fabric is guaranteed. This is important, these shirts will become your favourite items of apparel, you will want to wear your shirts again and again.

These shirts are marvellous to travel with, they stay fresh if you don’t have the chance to wash them, they wash easily when you do have the chance, and they dry super quickly. There is also a very useful side effect to all this: our shirts keep anything you wear on top of them and what you might wear after wearing them fresher too.

The cut and fit and sizing of these shirts is exclusive to us and was specified by Anastasia Vouyouka, a published guru of fit in the fashion industry.

The feel of the very best natural fibre shirts you have experienced with the performance of the fibres that set the benchmarks for wicking and freshness. It is very unlikely you will have experienced this level of technical performance in a decorated t shirt before.

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