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Granny Takes a Trip tee shirt

£ 39.00

Granny Takes a Trip was a boutique that opened on The Kings Road in 1966. They dressed just about every major music act of the time: Cream, Jimi Hendrix, Traffic, The Beatles for example. One of the founders, John Pearse, had trained in Saville Row, they offered more than style, there was substance to the fit and finish of their offer. The is said to have nurtured the careers of both Paul Smith and Vivienne Westwood among others. The shirt shows a reproduction of a fly poster advertisement for the store.

Our t-shirts are unique for being wholly made with CoolMax freshFX. CoolMax is a patented fibre designed to wick perspiration and accelerate moisture evaporation, keeping wearers cooler and drier. This wicking feature of the fabric is made possible by micro channels engineered into the profile of and surface of the fibre. These channels are cleverly dimensioned to exploit the surface tension and capillary action of water. Being physical properties of the fibre, these channels endure and do not significantly diminish with wear or washing.

Antimicrobial (freshFX) treatment stops the propagation of odour producing bacteria. This is achieved by embedding silver salt crystals into the structure of the fibre. FreshFX treatment like the wicking is permanent and does not leach out with everyday use. These characteristics ensure the shirts remain cool, dry and odour free regardless of what you might do in them. Performance of the fabric is guaranteed through a certified and monitored manufacturing process.