• Admiration is an inexhaustible pleasure
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Keith t shirt by Daniel Davidson

£ 39.00

Keith Richards 18 December 1943. Despite being some people's pick for guitarist most likely not to survive the 70's Keith Richards is still very much with us and remains pithy, witty and articulate. His palmares include being 4th on Rolling Stone's (as in the magazine) list of 500 greatest guitarists and ranked 1st as the most prolific developer of guitar riffs.

Our t-shirts are unique for being wholly made with CoolMax freshFX. CoolMax is a patented fibre designed to wick perspiration and accelerate moisture evaporation, keeping wearers cooler and drier. This wicking feature of the fabric is made possible by micro channels engineered into the profile of and surface of the fibre. These channels are cleverly dimensioned to exploit the surface tension and capillary action of water. Being physical properties of the fibre, these channels endure and do not significantly diminish with wear or washing.

Antimicrobial (freshFX) treatment stops the propagation of odour producing bacteria. This is achieved by embedding silver salt crystals into the structure of the fibre. FreshFX treatment like the wicking is permanent and does not leach out with everyday use. These characteristics ensure the shirts remain cool, dry and odour free regardless of what you might do in them. Performance of the fabric is guaranteed through a certified and monitored manufacturing process.