Leica M3 (bottom right) by Yukio Miyamoto

£49

leica-m3-bottom-right-men-white

This t-shirt design is in admiration of the Leica M3 with a 50mm Summicron dual range lens by Yukio Miyamoto.

Yukio’s work in illustrating these objects matches the quality of the work that went into producing them. If you had looked after an M3 bought in the 50’s/60’s it would probably be working as well now as the day you bought it. They were made pretty much without compromise.  The prices were such that in the 50’s and 60’s you needed British government permission to import these cameras, you had to show that you needed the quality of image they delivered in making your living.  At the time the cameras were about the price of a small house in the UK and the government was worried about the balance of payments.

The 50mm Summicron lens probably still has the widest focal range, something like 70cm to infinity, of any 35mm lens. The ‘eyes’ that enabled the view finder to focus to the same range as the lens came with the lens. They are slipped into grooves machined into the top of the lens. They are shown attached in the main illustration and reproduced as a detail in a small size on the back of the t shirt on the right shoulder.

The Leica M3 introduced a bayonet fit to lens and camera body, something that became an industry standard after being pioneered by Zeiss through their range of Contax cameras and lenses.

Express your appreciation for precision and the beauty of functionalism wear our Yukio Miyamoto Leica M3 t shirts.

The shirts:

These t shirts are unique for being made exclusively for us wholly with cool-max-image-e1485361440757.png fibres ring spun into yarns manufactured exclusively for WeAdmire. These yarns are then knitted into a single jersey fabric suitable for t shirts.

The CoolMax bit exploits the surface tension of water to wick moisture from your skin. It works through micro channels engineered into the profile of the fibre. These channels are physical attributes, they are there for the life of the fibre.

The Fresh FX bit embeds a silver salt in the molecular structure of the fibre that stops the propagation of bacteria which, left unchecked, ultimately cause a sour odour. Because the silver salt is embedded within the fibre it, like the wicking, is similarly permanent; it will not leech out with wear and washing.

These attributes deliver shirts that remain cool and dry almost regardless of what you might do in them and similarly they remain fresh. And the ongoing performance of the fabric is guaranteed. This is important, these shirts will become your favourite items of apparel, you will want to wear your shirts again and again.

These shirts are marvellous to travel with, they stay fresh if you don’t have the chance to wash them, they wash easily when you do have the chance, and they dry super quickly. There is also a very useful side effect to all this: our shirts keep anything you wear on top of them and what you might wear after wearing them fresher too.

The cut and fit and sizing of these shirts is exclusive to us and was specified by Anastasia Vouyouka, a published guru of fit in the fashion industry.

The feel of the very best natural fibre shirts you have experienced with the performance of the fibres that set the benchmarks for wicking and freshness. It is very unlikely you will have experienced this level of technical performance in a decorated t shirt before.

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