• Admiration is an inexhaustible pleasure

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London Heart by James Anderson

£ 39.00

London defined by a tube line heart.  A design that tips its hat to Milton Glazer and the defining means of getting around the city, the Underground.  Neat.  There is said to have been a human settlement on the area now called London for more than 10,000 years.  As a city things properly took off after the Romans made it a key harbour and port in the 1st century AD.   That London has an international outlook is reflected in the cosmopolitan and multicultural make up of its society and most people who have been here love it.

Our t-shirts are unique for being wholly made with CoolMax freshFX. CoolMax is a patented fibre designed to wick perspiration and accelerate moisture evaporation, keeping wearers cooler and drier. This wicking feature of the fabric is made possible by micro channels engineered into the profile of and surface of the fibre. These channels are cleverly dimensioned to exploit the surface tension and capillary action of water. Being physical properties of the fibre, these channels endure and do not significantly diminish with wear or washing.

Antimicrobial (freshFX) treatment stops the propagation of odour producing bacteria. This is achieved by embedding silver salt crystals into the structure of the fibre. FreshFX treatment like the wicking is permanent and does not leach out with everyday use. These characteristics ensure the shirts remain cool, dry and odour free regardless of what you might do in them. Performance of the fabric is guaranteed through a certified and monitored manufacturing process.