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Mark Cavendish on the Champs Elysées 2012 by Lawrence Keogh
One of the finest moments in televised cycling must be Bradley Wiggins leading out Mark Cavendish for his fourth consecutive victory on the Champs Elysées. No one had ever won four of these classic and very prestigious sprints before and the pack seemed determined to deny Cavendish his moment. What they did not bargain for was the power of Wiggins or that said power would be applied to such effect. Marvellous. Thank you Mark Cavendish and thank you Bradley Wiggins.
Our t-shirts are unique for being wholly made with CoolMax freshFX. CoolMax is a patented fibre designed to wick perspiration and accelerate moisture evaporation, keeping wearers cooler and drier. This wicking feature of the fabric is made possible by micro channels engineered into the profile of and surface of the fibre. These channels are cleverly dimensioned to exploit the surface tension and capillary action of water. Being physical properties of the fibre, these channels endure and do not significantly diminish with wear or washing.
Antimicrobial (freshFX) treatment stops the propagation of odour producing bacteria. This is achieved by embedding silver salt crystals into the structure of the fibre. FreshFX treatment like the wicking is permanent and does not leach out with everyday use. These characteristics ensure the shirts remain cool, dry and odour free regardless of what you might do in them. Performance of the fabric is guaranteed through a certified and monitored manufacturing process.