Mise en Place by Lawrence Keogh



Mise en Place, a phrase literally meaning everything in its place but colloquially describes the detailed professional preparation of food. Key to the professional preparation of food are knives and the skill required to use them well. The illustration is of a set of Japanese hand made knives with blades of “Damascus” steel. The Damascus process, named after the city in Syria, describes blades that are beaten and forged and folded and quenched and beaten and folded and forged and quenched repeatedly. This delivers a distinctive microstructure to the steel with the layers along the blade having small variations of hardness and structure one to the other. Softer tempered steel can be honed to finer/sharper edges but being soft will tend to lose its edge. Blades made with the repeated beating/folding/forging/quenching method are strong, as in they do not break, and they hold their edge, which can be made extraordinarily sharp – the softer layers taking the edge with the harder layers supporting that edge and holding it. Good chefs are proud of their knives. Knives made in this way can be eye wateringly expensive. They should always be sharpened with an oil stone and honed with a leather strop.

The shirts:

These t shirts are unique for being made exclusively for us wholly with cool-max-image-e1485361440757.png fibres ring spun into yarns manufactured exclusively for WeAdmire. These yarns are then knitted into a single jersey fabric suitable for t shirts.

The CoolMax bit exploits the surface tension of water to wick moisture from your skin. It works through micro channels engineered into the profile of the fibre. These channels are physical attributes, they are there for the life of the fibre.

The Fresh FX bit embeds a silver salt in the molecular structure of the fibre that stops the propagation of bacteria which, left unchecked, ultimately cause a sour odour. Because the silver salt is embedded within the fibre it, like the wicking, is similarly permanent; it will not leech out with wear and washing.

These attributes deliver shirts that remain cool and dry almost regardless of what you might do in them and similarly they remain fresh. And the ongoing performance of the fabric is guaranteed. This is important, these shirts will become your favourite items of apparel, you will want to wear your shirts again and again.

These shirts are marvellous to travel with, they stay fresh if you don’t have the chance to wash them, they wash easily when you do have the chance, and they dry super quickly. There is also a very useful side effect to all this: our shirts keep anything you wear on top of them and what you might wear after wearing them fresher too.

The cut and fit and sizing of these shirts is exclusive to us and was specified by Anastasia Vouyouka, a published guru of fit in the fashion industry.

The feel of the very best natural fibre shirts you have experienced with the performance of the fibres that set the benchmarks for wicking and freshness. It is very unlikely you will have experienced this level of technical performance in a decorated t shirt before.

We are constantly creating new videos. If you would like us to make this video next, please click the button below.