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These t shirts are unique for being made exclusively for us wholly with fibres ring spun into yarns manufactured exclusively for WeAdmire. These yarns are then knitted into a single jersey fabric suitable for t shirts.
The CoolMax bit exploits the surface tension of water to wick moisture from your skin. It works through micro channels engineered into the profile of the fibre. These channels are physical attributes, they are there for the life of the fibre.
The Fresh FX bit embeds a silver salt in the molecular structure of the fibre that stops the propagation of bacteria which, left unchecked, ultimately cause a sour odour. Because the silver salt is embedded within the fibre it, like the wicking, is similarly permanent; it will not leech out with wear and washing.
These attributes deliver shirts that remain cool and dry almost regardless of what you might do in them and similarly they remain fresh. And the ongoing performance of the fabric is guaranteed. This is important, these shirts will become your favourite items of apparel, you will want to wear your shirts again and again.
These shirts are marvellous to travel with, they stay fresh if you don’t have the chance to wash them, they wash easily when you do have the chance, and they dry super quickly. There is also a very useful side effect to all this: our shirts keep anything you wear on top of them and what you might wear after wearing them fresher too.
The cut and fit and sizing of these shirts is exclusive to us and was specified by Anastasia Vouyouka, a published guru of fit in the fashion industry.
The feel of the very best natural fibre shirts you have experienced with the performance of the fibres that set the benchmarks for wicking and freshness. It is very unlikely you will have experienced this level of technical performance in a decorated t shirt before.
This Out of the Past t-shirt design was created in collaboration with the Barbican Centre’s cinema to celebrate their Gumshoe America film season.
Tim Dirks describes Out of the Past (1947), (aka Build My Gallows High, its title in Britain) as one of the greatest, multi-layered film noirs of all time. Certainly many agree: The film was added in 1991 to the United States National Film Registry as being deemed “culturally, historically, or aesthetically significant.” It shares this honour with another of our Barbican commissioned t-shirt designs for the film Kiss Me Deadly.
The classic film noir masterpiece contains all the elements of the genre. Jane Greer plays the irresistible but deadly, chameleon-like femme fatale who is the object of romantic fascination for both a detective (Robert Mitchum) and a gangster (Kirk Douglas). Betrayal, passion, and a morally ambiguous atmosphere are all interwoven in a convoluted dark plot told in narrative flashback and linear narrative with both double- and triple-crosses. Eventually, of course, all three individuals meet their inescapable, tragic ends.
Geoffrey Homes (aka Daniel Mainwaring) adapted the screenplay from his 1946 novel Build My Gallows High. Director Jacques Tourneur collaborated with legendary producer Val Lewton. Already well-known for his subtle horror films, Tourneur’s masterful ability to create a doom-laden, shadowy mood of terror was complemented to perfection by black and white cinematographer Nicholas Musuraca’s assistance.
Roger Ebert wrote “Out of the Past is one of the greatest of all film noirs, the story of a man who tries to break with his past and his weakness and start over again in a town, with a new job and a new girl. The film stars Robert Mitchum, whose weary eyes and laconic voice, whose very presence as a violent man wrapped in indifference, made him an archetypal noir actor. Ebert also called it, “The greatest cigarette-smoking movie of all time.” He explained “the trick, as demonstrated by Jacques Tourneur and his cameraman, Nicholas Musuraca, is to throw a lot of light into the empty space where the characters are going to exhale. When they do, they produce great white clouds of smoke, which express their moods, their personalities and their energy levels. There were guns in Out of the Past, but the real hostility came when Robert Mitchum and Kirk Douglas smoked at each other.”