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RCA 77 microphone (from above) t shirt by Yukio Miyamoto

£ 49.00

The Radio Corporation of America, RCA, was founded by Guglielmo Marconi. Ribbon, aka velocity microphones, transformed broadcast radio and recorded audio from the 1930s.  They were invented and patented by RCA.  The ribbon moves between magnets in response to the velocity of air displaced by sound waves.  These mics were much more sensitive with a much higher frequency response than their condenser or moving coil equivalents.  The likes of Robert Johnson would have used these mics. Yukio's model of this 77c is exquisitely precise.  His artwork dyed into our shirts is properly lush and textured in appearance. High thread count, long strand, ringspun, CoolMax freshFX yarns deliver shirts we can dye at 720dpi and 1440dpi in full CMYK colour.  The fresh FX treatment puts silver into the molecular structure of the fibres which is lethal to bacteria and hostile to viruses and being part of the structure of the fabric does leach out with wear and washing. It takes about 5 minutes to decorate a shirt.  This delivers creative liberation allowing us to manage a huge library of designs. Buy one of these shirts and you will find it becoming a wardrobe favourite.  The shirts will confound, cause comment and start conversation.  And you will find them as comfortable as anything you have worn next to your skin.

Our t-shirts are unique for being wholly made with CoolMax freshFX. CoolMax is a patented fibre designed to wick perspiration and accelerate moisture evaporation, keeping wearers cooler and drier. This wicking feature of the fabric is made possible by micro channels engineered into the profile of and surface of the fibre. These channels are cleverly dimensioned to exploit the surface tension and capillary action of water. Being physical properties of the fibre, these channels endure and do not significantly diminish with wear or washing.

Antimicrobial (freshFX) treatment stops the propagation of odour producing bacteria. This is achieved by embedding silver salt crystals into the structure of the fibre. FreshFX treatment like the wicking is permanent and does not leach out with everyday use. These characteristics ensure the shirts remain cool, dry and odour free regardless of what you might do in them. Performance of the fabric is guaranteed through a certified and monitored manufacturing process.