• Admiration is an inexhaustible pleasure
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Rollei 35 gold (front on) T shirt by Yukio Miyamoto

£ 49.00

The design emphasis of the Rollei 35  was on robust portability.  In its day the Rollei was the smallest fully featured 35mm camera.    Well loved for being robust, reliable and low profile - to paraphrase a famous beer advertisement it could reach parts other cameras could not. Yukio's 3D model measures up to the quality of  the camera's manufacture as do our shirts for being made entirely of long strand, high thread count CoolMax freshFX yarns.  These shirts allow us to dye Yukio's artwork into the fabric at 720dpi and 1440dpi in full CMYK colour.  These resolutions match or exceed the print qualities of glossy magazine covers.  Despite the high resolution of these reproductions the physical performance of the fabric is unaltered by the decorative process - they drape, move and breathe just as they would sans decoration.   The freshFX treatment puts silver into the molecular structure of the yarns, this kills the bacteria that are part of human perspiration; these shirts do not get ripe and nor does anything you wear over them. These shirts are expressive and interesting, they start conversations with people you want to have conversations with and generally confound those who think they have felt and seen everything by way of decorated t shirts.

Our t-shirts are unique for being wholly made with CoolMax freshFX. CoolMax is a patented fibre designed to wick perspiration and accelerate moisture evaporation, keeping wearers cooler and drier. This wicking feature of the fabric is made possible by micro channels engineered into the profile of and surface of the fibre. These channels are cleverly dimensioned to exploit the surface tension and capillary action of water. Being physical properties of the fibre, these channels endure and do not significantly diminish with wear or washing.

Antimicrobial (freshFX) treatment stops the propagation of odour producing bacteria. This is achieved by embedding silver salt crystals into the structure of the fibre. FreshFX treatment like the wicking is permanent and does not leach out with everyday use. These characteristics ensure the shirts remain cool, dry and odour free regardless of what you might do in them. Performance of the fabric is guaranteed through a certified and monitored manufacturing process.