Scary Wharf



Canary Wharf is a large business and shopping development in East London, located in the London Borough of Tower Hamlets, situated in the London Docklands. Rivaling London’s traditional financial centre, The Square Mile – Canary Wharf contains the tallest building in the UK: One Canada Square (also known as the Canary Wharf Tower) at 235.1 m. I see Canary Wharf Tower is a delicately stacked house of cards. Many of the banks and companies based within the Tower itself are built on what now appear to be deeply fragile, fickle and unsustainable financial models. Uncertainty, greed and dishonesty have lead to the financial instability which we are currently experiencing across the developed world.  However, when the chips are down, people are often forced to produce some of the most exciting, innovative and successful business ever conceived. The Scary Wharf T-shirt combines two messages: it highlights the negativity and fragility of an economy built on debt, while also delivering a message that there is light at the end of the tunnel.

The shirts:

These t shirts are unique for being made exclusively for us wholly with cool-max-image-e1485361440757.png fibres ring spun into yarns manufactured exclusively for WeAdmire. These yarns are then knitted into a single jersey fabric suitable for t shirts.

The CoolMax bit exploits the surface tension of water to wick moisture from your skin. It works through micro channels engineered into the profile of the fibre. These channels are physical attributes, they are there for the life of the fibre.

The Fresh FX bit embeds a silver salt in the molecular structure of the fibre that stops the propagation of bacteria which, left unchecked, ultimately cause a sour odour. Because the silver salt is embedded within the fibre it, like the wicking, is similarly permanent; it will not leech out with wear and washing.

These attributes deliver shirts that remain cool and dry almost regardless of what you might do in them and similarly they remain fresh. And the ongoing performance of the fabric is guaranteed. This is important, these shirts will become your favourite items of apparel, you will want to wear your shirts again and again.

These shirts are marvellous to travel with, they stay fresh if you don’t have the chance to wash them, they wash easily when you do have the chance, and they dry super quickly. There is also a very useful side effect to all this: our shirts keep anything you wear on top of them and what you might wear after wearing them fresher too.

The cut and fit and sizing of these shirts is exclusive to us and was specified by Anastasia Vouyouka, a published guru of fit in the fashion industry.

The feel of the very best natural fibre shirts you have experienced with the performance of the fibres that set the benchmarks for wicking and freshness. It is very unlikely you will have experienced this level of technical performance in a decorated t shirt before.

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