Vintage poster featuring Jimi Hendrix, Cream, Geno Washington, Pink Floyd and others.We try to avoid the clichés that surround conversations about music of the late 50's, 60's and early 70's. The concern is the general opinion that music from those 30 years or so is vastly superior is a generational thing. But no matter how hard I try I do not seem to be able to get away from the fact on any absolute scale of spontaneity, quality and diversity nothing since has come close. And anything that has likely has its roots and inspiration in that period.
Our t-shirts are unique for being wholly made with CoolMax freshFX. CoolMax is a patented fibre designed to wick perspiration and accelerate moisture evaporation, keeping wearers cooler and drier. This wicking feature of the fabric is made possible by micro channels engineered into the profile of and surface of the fibre. These channels are cleverly dimensioned to exploit the surface tension and capillary action of water. Being physical properties of the fibre, these channels endure and do not significantly diminish with wear or washing.
Antimicrobial (freshFX) treatment stops the propagation of odour producing bacteria. This is achieved by embedding silver salt crystals into the structure of the fibre. FreshFX treatment like the wicking is permanent and does not leach out with everyday use. These characteristics ensure the shirts remain cool, dry and odour free regardless of what you might do in them. Performance of the fabric is guaranteed through a certified and monitored manufacturing process.