• Admiration is an inexhaustible pleasure
To order a Colour of Words shirt, please send us an email with the text you would like transcribed.

Viva Vespa

£ 29.00

Enrico Piaggio set out to provide alternative transport in post-war Italy, and families unable to afford bigger vehicles embraced the Vespa in great numbers. Husbands, wives and children started piling on together. Piaggio saw an opportunity, and tweaked his advertising to highlight the carefree, romantic experience for couples. The destination was unimportant - Vespas were for lovers, a joy to be shared. Bulls-eye! Women appreciated their convenience, so every young Italian wanted one. Vespas became as much a part of the social scene as coffee, music and vino and the same remains true today.

Our t-shirts are unique for being wholly made with CoolMax freshFX. CoolMax is a patented fibre designed to wick perspiration and accelerate moisture evaporation, keeping wearers cooler and drier. This wicking feature of the fabric is made possible by micro channels engineered into the profile of and surface of the fibre. These channels are cleverly dimensioned to exploit the surface tension and capillary action of water. Being physical properties of the fibre, these channels endure and do not significantly diminish with wear or washing.

Antimicrobial (freshFX) treatment stops the propagation of odour producing bacteria. This is achieved by embedding silver salt crystals into the structure of the fibre. FreshFX treatment like the wicking is permanent and does not leach out with everyday use. These characteristics ensure the shirts remain cool, dry and odour free regardless of what you might do in them. Performance of the fabric is guaranteed through a certified and monitored manufacturing process.